Jorgensen Land & Cattle to be Featured on World's Greatest!... Airing Nationally on Bloomberg TV
Jorgensen Land & Cattle ·
Jorgensen Land & Cattle will be featured on the nationally distributed television series World's Greatest!... in an episode airing on Bloomberg Television on Saturday, August 15 and Saturday, August 22, both at 3 PM Central Time.
The segment takes viewers inside a South Dakota operation where cattle genetics and land stewardship have been treated as a single discipline for more than six decades. At the center of it is the Motherlode® cow herd, the deep, consistently selected maternal base that makes Jorgensen Land & Cattle The Source. Sixty years of unbroken selection within one cow herd means customers aren't buying a favorable pedigree assembled from someone else's decisions; they're buying predictability that traces back to a single, continuous line of accountability. It's the idea behind the operation's guiding line: Sixty years from one cow herd, built to show up in yours.
But the episode makes clear that the genetics are only half the story. World-class genetics need world-class land, and "Better Herd. Better Land." functions at Jorgensen Land & Cattle as an operational mandate rather than a tagline. Cattle selected for performance cannot express that potential on degraded resources, so the same rigor applied to the cow herd is applied to the land it runs on. The operation's commitment to soil health is aimed at keeping the prairie vibrant, resilient and productive for the generations that follow, and viewers will see how those practices connect directly to forage quality, animal performance and long-term resilience, even through the driest of years.
That combination is what distinguishes the story. Innovation in agriculture, as the Jorgensens see it, isn't only about data and technology. It's about applying that insight to honor the natural systems in their care. Decades of measurement, record-keeping and observation inform decisions on both sides of the fence, in a family operation that stays true to its roots while continuing to look forward.
"We've never chased trends. We've spent sixty years selecting cattle that work for the people who buy them, in the country they run them in. Having that story told on a national stage is something we're proud of," Cody Jorgensen, Partner and Chief Livestock Officer of Jorgensen Land & Cattle.
World's Greatest!... is produced by How2Media and takes a documentary-style approach to profiling companies, people and places across a wide range of industries. The series was co-founded in 2006 by a father-and-son team, Gordon and Kyle Freeman, who set out to build a program focused on storytelling rather than sales pitches. Now in its 18th-plus year, the show describes its format as "edutainment" — content intended to educate while it entertains. The Jorgensen Land & Cattle segment appears in Season 28.
HOW TO WATCH
Air dates: Saturday, August 15 and Saturday, August 22
Time: 3 PM Central (4 PM Eastern)
Network: Bloomberg Television
DirecTV — Channel 353
DISH Network — Channel 203
Select major cable carriers (channel position varies by local area and carrier)
Viewers are encouraged to check local listings, as cable channel assignments vary by provider and market. Follow along and join the conversation using #WorldsGreatestTV.